Wednesday, October 8, 2008

The camera doesn't lie.


For the first time in my life I have a job that involves being in front of a video camera and large digital screen on a daily basis. Over the past six months if I have learned anything, it is that the camera does not lie. If you are nervous, it shows; if you are apprehensive, it shows; if you are angry, it shows; if you don't look good in bright orange - believe me - it shows.

The camera did not lie in the 1960 presidential debates between Kennedy and Nixon (b&w), and the camera certainly did not lie in the presidential debate held last night between Obama and McCain (color). The Museum of Broadcast Communications website has this to say about the first ever televised presidential debates in 1960:

The Great Debates marked television's grand entrance into presidential politics. They afforded the first real opportunity for voters to see their candidates in competition, and the visual contrast was dramatic. In August, Nixon had seriously injured his knee and spent two weeks in the hospital. By the time of the first debate he was still twenty pounds underweight, his pallor still poor. He arrived at the debate in an ill-fitting shirt, and refused make-up to improve his color and lighten his perpetual "5:00 o'clock shadow." Kennedy, by contrast, had spent early September campaigning in California. He was tan and confident and well-rested. "I had never seen him looking so fit," Nixon later wrote.

As is stated in the Declaration of Independence - We Hold These Truths to be Self Evident - certain truths did not escape the eye (and ear, I guess) of the camera last night:

  • Both candidates don't care for each other much, and McCain did a worse job of hiding it. McCain referring to Obama as "that one" was quite telling.
  • Obama is younger and in excellent physical shape; McCain is older and has endured much physical pain during his lifetime. McCain had a harder time looking comfortable walking from behind the podium and holding the microphone. His upper body movement is pretty limited.
  • McCain had more at stake in this debate. His poll numbers are down, and this was his next to last debate.
  • McCain comes from an entirely different generation. His references to whom he admires included people like Ronald Reagan, Tip O'Neil, and Teddy Roosevelt.
  • Obama's whole persona seems to calm during times of stress, while McCain seems to become more distressed and impulsive.
  • In his closing statement, McCain made a comment which seems to address a sort of cognitive dissonance between video and audio. He referred to himself as being the candidate with the more "steady hand at the tiller" during difficult times. This actually seemed quite opposite of the visual picture. His choice of Sarah Palin, his stopping his campaign recently, and his inability to camouflage his not liking Obama, appear quite "unsteady."


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